More than 30 infants have died while sleeping in a Rock 'n Play. The product was introduced in 2009, and holds the sleeping baby in an inclined position. Rock 'n Play recall įisher-Price recalled all models of their Rock 'n Play sleeper on 12 April 2019. On August 2, 2007, Fisher-Price recalled close to a million toys, including the Dora the Explorer and Sesame Street toys because of possible hazards due to the toys being coated in lead-based paint. With this, toys based on Mike the Knight and Bob the Builder have been subsequently released. Through Mattel's 2012 acquisition of HIT Entertainment, which subsequently became a division of Fisher-Price, Mattel now owns the property outright. In 2009, Fisher-Price bought all toy rights to Thomas & Friends except for the Wooden Railway line. Other brands marketed under the Fisher-Price name over the years include Disney, Sesame Street, Dora the Explorer, and See 'n Say.įisher-Price also designs and sells infant care products and has begun developing electronic toys for preschoolers. In addition to Little People, some of the toys and toy brands that have remained popular for many years include Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack. The figures, which originally were wooden peg-style characters, are now molded of plastic and have detailed features. One of Fisher-Price's best-known lines is Little People toys, which includes people and animal figures along with various play sets such as a house, farm, school, garage and vehicles. By 1997, Mattel decided to market all of its preschool products under the Fisher-Price name.įisher-Price has created approximately 5,000 different toys since the early 1930s. A new management group set the company's focus on basic, infant and preschool products and began expansion into international markets. Two years later, in November 1993, Mattel bought Fisher-Price. In 1991, Fisher-Price regained its independence from The Quaker Oats Company and became a publicly traded company. Herman Fisher retired at the age of 71 in 1969 and the Quaker Oats Company bought Fisher-Price the same year. ĭuring the 1960s, the Play Family (later known as Little People) product line was introduced and soon overtook the popularity of earlier toys. By the end of the 1950s, Fisher-Price manufactured 39 toys incorporating plastics. "Buzzy Bee" was the first Fisher-Price toy to make use of plastic. (The same toy, in excellent condition, would be worth a considerable amount in today's collectibles market.) In the early 1950s, Fisher-Price identified plastic as a material that could help the company incorporate longer-lasting decorations and brighter colors into its toys. The first Fisher-Price toy ever sold was "Dr. In 1931, three of the four founders took 16 of their wooden toys to the American International Toy Fair in New York City and they quickly became a success. The mayor of Aurora, New York, supported Fisher by raising $100,000 in capital. Price was the first Art Director and designed push-pull toys for the opening line, based on characters from her children's books. The details and charm were added with colorful lithographic labels. Early toys were made of heavy steel parts and ponderosa pine, which resisted splintering and held up well to heavy use. Fisher-Price's fundamental toy-making principles centered on intrinsic play value, ingenuity, strong construction, good value for the money, and action. Price had retired from a major variety chain store, and Helen Schelle previously operated Penny Walker Toy Shop in Binghamton, New York.
Fisher worked previously in manufacturing, selling and advertising games for a company in Churchville, New York. Founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price, and Helen Schelle, the name Fisher-Price was established by combining two of the three names.
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